About Us

Laura Sims
Principal

Laura Sims knows her clients inside and out. She listens, understands their business thoroughly and how to meet their communications objectives effectively.

That’s because much of Laura’s 20-years in business has been on the client side. Her experience is broad and deep and covers everything from consumer and business-to-business marketing and PR to brand and product development and sales management.

Prior to co-founding Sims Communications, Laura served as Group Publisher at UP Media Group, Associate Publisher at CMP, and National Sales Manager at Miller Freeman where she developed marketing and sales strategies, successfully grew the business of some of the electronics industry’s leading publications, conceived and launched new products and managed a global team.

Throughout her career, Laura has spearheaded successful public relations programs and initiatives for leading corporations and startups. She is responsible for strategic communications, content development, media relations, event management, brand development and product marketing for a diverse client lineup, which includes innovators in the electronics, lawn and garden, and automation industries.

Laura has a Bachelor of Arts degree in economics with a minor in communications from Wake Forest University. She is a member of several trade organizations, including the American Business Media and the Surface Mount Technology Association (SMTA).

Without question, Laura is most proud of her title as mother of her two daughters.

Paul Sims
Principal

Drawing on 30 years of television news reporting and corporate communications experience, Paul Sims currently provides strategic, tactical and creative support to leading companies in a wide range of markets.

He understands the challenges that come with tight deadlines and budgets. Paul has directed public relations departments for some of the most innovative businesses in the world. His experience is deep on both the client and agency side. Paul served as national public relations manager at MCI prior to his post as vice president and group manager at the Cohn & Wolfe agency, where he headed up the 1996 Olympics PR teams for AT&T, Bausch & Lomb and Georgia Tech. Paul also served as director of public relations for Scientific-Atlanta.

With 12 years as an award-winning television journalist under his belt, Paul also knows how to package content – from press kits, releases, and videos to articles and case studies – to capture audiences and garner coverage.

His work has led to local, national and international press coverage of client initiatives. Leading publications and broadcast networks, from the New York Times, Wall Street Journal, CNN, Today Show, CNBC, Fox News, ESPN, and The Tonight Show to Business Week, Multichannel News, Telephony, Wireless Week, Bloomberg, Southern Living, Better Homes and Gardens, Fortune and Forbes, have all run stories and segments pitched, coordinated or written by Sims.

Paul is a creative storyteller, who can generate engaging and compelling content to profile success and drive awareness and sales.

Paul’s biggest success story is his wife and family who live in Atlanta.